Dominating Google search results, in a given niche, is of great value to any business. But many businesses struggle to publish great content with sufficient SEO (Search Engine Optimization) and social influence to make an impact on Google search results.
Believe it or not, so many businesses get blogging, Internet marketing, social media, and SEO wrong, that with a little bit of effort you can start generating decent Website traffic and make money online.
Blogging, Internet marketing, PPC advertising, and social media marketing sound great on paper, but they’re practically worthless if not done correctly.
So, if your blog or website has so far failed to generate a positive ROI (Return on Investment), or doesn’t drive reasonable volumes of organic search traffic, then it’s time to change strategy.
The minimum viable investment in SEO for business
The good news is that, despite the sheer number of competitors online, so many do a poor job that there is always a gap to exploit when it comes to capturing the highest search rankings for relevant search terms on Google.
All you need is a bit of focus.
1. How much is getting to the top of Google search results worth to your business?
Knowing the answer to this is important because it tells you how much you should be prepared to risk in terms of investing time, effort and money in getting there.
2. What niche SEO terms and phrases do you need to go after?
It’s pointless generating reams of blog content that doesn’t speak directly to potential customers. Your content could be written by Hemingway and still be useless (from a business perspective) if it isn’t focused, relevant, and sprinkled with target SEO keywords.
3. Is your Website of sufficient quality to convert traffic?
How fast is your page execution time. How long does it take for a page to fire the onload event? What is your conversion rate? What is your bounce rate?
Driving traffic is not only about content. It’s also about the quality of the browsing experience. Google takes this seriously. It monitors things like page speed, bounce rate, referrals and backlinks. All of these are indicators of quality, which affect how well your content ranks in organic search results.
SEO and content marketing is not a trivial exercise. That is why so many businesses get it wrong, and that is why there is scope for companies that get it right to dominate – regardless of whether they are big or small.
4. What does it take to top Google search?
Getting to the top of Google search is not something that can be measured in absolute terms.
It’s not possible to guarantee first place for each and every SEO keyword you would like to dominate on Google. However, it is possible to guarantee that you won’t succeed without delivering high quality, relevant, SEO content.
The great thing about getting to the point where you can dominate Google search results through content and SEO is that the sky is the limit. You learn how to pick juicy targets and capture them to drive more and more business.
The effect of great SEO is also self fulfilling. The more you dominate Google search, the more likely it is that people find you and talk about you, leading to better quality signals and higher page rankings, which leads to more organic search traffic.
Check more at Best SEO Perth